In early 2019, Apex published a white paper series detailing the steps one should take when forming a business in order to create a solid financial foundation. The goal of the multimedia series was to encourage new companies to partner with our in-house business formation department called the Apex Startup Program.
White Paper PDF Design
The PDF design includes a 2,000 word, multi-page layout that is hosted on the Apex website. My design started with copy in a word document that I transformed to incorporate headings and sub-heads, call-out boxes, graphs, pull quotes, and stylized lists. My goal was to create an approachable multi-page design with a continuous color scheme and strategic sections to draw focus.
Video & Motion Graphics
Phase two of the business plan series included two videos. My role in the video production ran the gamut; I recruited coworkers at Apex to star in the video series, set up lighting and equipment, filmed the segments, cleaned up the audio, cut and edited the clips, created motion graphics, and finally uploaded the video to YouTube.
Video Part One Storyboard
Premiere Video Editing Process
Premiere Video Editing Process
After Effects Motion Graphics Editing
Final White Paper and Video Hero Image
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How to Write a Business Plan Part One Video
How to Write a Business Plan Part Two Video